Ford May Soon Be Fully Committed to Electric Vehicles

“We expect Ford to go ‘all-in’ on EVs. With an emphasis on pure EV."

8. 21. 17 by Kyree Leary
Ford
Image by Ford

Ford’s plans for electric vehicles could take a turn for the better under its new leadership, as speculated by Morgan Stanley analyst Adam Jonas.

Electrek reports that Jonas recently sent a new note to clients, in which he explains where the car manufacturer could go following the appointment of Jim Hackett as the company’s new president and CEO.

“We expect Ford to go ‘all-in’ on EVs. With an emphasis on pure EV,” writes Jonas. “Hybrids? Not so much. Prior management was vague with how its $4.5b investment in ‘electrification’ would be allocated. We are hopeful for a significantly upgraded level of transparency, given the pace of change in EV adoption and expenditure worldwide.”

Ford’s Transit Connect Hybrid Taxi. Image Credit: Ford

Other companies like Chevrolet, Tesla, Honda, and Porsche have released, or have plans to release, electric vehicles. Ford has spoken about releasing electric cars in the past, such as the F-150 Hybrid and Mustang Hybrid. Alongside these, Ford has also said it’s developing a fully-electric SUV and two electrified police vehicles.

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Despite his optimism, and Ford’s previous announcements, Jonas is not confident in the company investors’ support the initiative.

“We expect Ford’s next strategy to be more open to partnerships, new structures and entities, and a far greater emphasis on all-electric powertrains. However, we are not convinced investors are prepared for the required sacrifice to near term profit.”


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