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Elon Musk Says That Tesla Is Making Its Own Beer

byTony Tran
Oct 10
Getty Images/NASA/Tag Hartman-Simkins

The “GigaBier” will be served in Cybertruck-themed bottles.

One for the Road

Elon Musk is known for fairly gimmicky tactics to promote his products — but he might have outdone himself yet with the new Cybertuck-themed beer.

The billionaire CEO introduced the “GigaBier” at Tesla’s Gigafactory Berlin County Fair, according to Teslarati. The GigaBier’s bottles were clearly inspired by the Cybertruck with its sharp angles and futuristic design. 

The beer is a part of a slew of developments and projects planned for Giga Berlin’s campus.  

“We’re gonna build a train station that’s right on the property. And then we’re gonna have graffiti murals all throughout the factory, on the outside and everything,” Musk said at the event. “So I think that’s gonna be pretty cool. We’ve got some of them already. And we’re even gonna have a beer.”

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Dangerous Promotion

While it’ll no doubt gain more press and meme material for Musk, the decision to make a car-themed beer is incredibly questionable — mainly because it’s probably not a good idea to associate your car company with drinking. 

Also, we haven’t found any evidence of car companies ever creating their own beer (probably because of the drunk driving association). However, it’s not too surprising that Tesla’s now selling beer since they do have a history of selling tequila before. Only time will tell if the GigaBier will be a limited release like the tequila, though. Hopefully, we’ll all be able to crack open a few cold GigaBiers soon (er, responsibly of course).

READ MORE: Tesla’s “Giga Bier” features a Cybertruck-themed bottle [Teslarati]

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