Drifting through a winter wonderland.
Ford may be marketing its upcoming electric Ford F-150 pickup truck as a true work truck — but that doesn't mean it won't be hella fun to drive as well.
In a new ad, the carmaker showed off a prototype of the massive truck tearing through a winter wonderland, drifting around a frozen lake track like a pro.
Curious how the #FordF150 BEV prototype stacks up in the snow?
See for yourself. pic.twitter.com/YAN7nTL7pk
— Ford Trucks (@FordTrucks) December 21, 2020
Ford is looking to start bringing the electric variant of its best-selling vehicle to market some time in 2022.
That'll be interesting, because it'll put the electric F-150 head to head with Tesla's competitively priced dual-motor variant of its long-awaited Cybertruck, a steel exoskeleton-clad monstrosity.
Despite Ford's best efforts to distinguish their electric pickup by marketing it as a real work truck for real workers, both the electric F-150 and the Cybertruck are targeting a very similar market, as Teslarati points out.
Those aren't even the only electric pickups coming to market over the next couple years. General Motors recently announced an electrified revival of its retired military vehicle brand Hummer.
And then there's the R1T, an electric pickup developed and built by Rivian, an up-and-coming American automaker. The company is hoping to bring its truck to market in late 2021.
READ MORE: Ford F-150 Electric ad shows pickup’s truck’s impressive prowess in snow [Teslarati]
More on the truck: Ford VP Disses Cybertruck, Calling Electric F-150 a "Real" Work Truck