Take the animal out of meat, and you’ve got fake meat. Take the dairy out of milk and you have soy or almond milk. But what happens when you try to take the bean out of the coffee?
Seattle-based startup Atomo has developed a “molecular coffee” that promises to make a better cup without needing to harvest a single coffee bean. The company is touting it as a way to ditch the cream or sugar, since their product is engineered from the ground up to deliver the desirable flavors and aromas of a great cup of coffee.
Atomo CEO Andy Kleitsch and microbiologist Jarret Stopforth are the faces behind Atomo. They believe they’ve identified the 40 or so compounds found in the proteins and oils of coffee that represent the body, mouth feel, aroma, and color of coffee, and built a product made out of naturally derived sustainable ingredients.
The result: “the smoothest coffee you’ve ever had – with a caffeine kick you’d expect,” their peppy Kickstarter page reads. The product itself is not a powder you dissolve in hot water — the team decided to replicate the traditional coffee-making ritual by creating grounds instead.
Atomo says the grounds are made of “upcycled plant-based materials,” but it’s incredibly vague about what that actually means. “At this time we’re not disclosing our ingredients,” reads a the FAQ in the company’s press kit.
What’s Wrong With Coffee?
There are several reasons we shouldn’t over-rely on growing coffee.
There are the labor issues plaguing the coffee industry. Even the biggest coffee companies themselves, including Nestlé, are starting to admit the risk of slave labor being used on coffee plantations around the world.
There’s also cost. The steep price of a high-grade, locally roasted bag of coffee beans can be inhibiting to some. Atomo’s offerings, according to their Kickstarter, bring that price down to just under 40 cents a cup.
But are we really ready to say goodbye to the coffee bean? Atomo, for one, is convinced we are.
READ MORE: You’ve tried ‘meatless’ sausage, but would you go for ‘beanless’ coffee? [grist]
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