They packed everything normally found under an EV's hood into its wheels.
Reinventing the Wheel
Today's electric vehicles aren't terribly different, design-wise, from their combustion engine counterparts — with rare exception, you're likely to find the motor, transmission, and other drive components all under the hood.
Israeli startup REE, however, decided to take a completely different approach to designing EVs — putting everything typically found under the hood of a car into its wheels.
"Until now, the industry has operated by making incremental improvements on the traditional design of the automotive vehicle," REE CEO Daniel Barel said in a press release. "At REE, we believe that in order to hasten the automotive revolution we need to reinvent the wheel — quite literally."
The modular car platform REE unveiled at the TechCrunch Mobility event on Wednesday doesn't look so much like an electric vehicle as it does a large skateboard — and that's a major part of its appeal.
"The single biggest expenditure for an OEM auto manufacturer is the platform, developing and validating it," Barel told New Atlas. "It costs billions, it takes years... We went in and said 'what if you might need only one? That might be worth something.'"
READ MORE: REE re-invents the wheel, and plans a complete disruption of the auto industry [New Atlas]
More on modular cars: Op-Ed: Lego-Like Customization Will Give Us Autonomous Vehicles We Never Imagined