That just sounds awful.
In a Zoom call with ad agencies on Thursday, Meta outlined the way mixed reality, or MR, can be used to sell products according to a Reuters report. The publication interviewed an agency executive who attended the first roundtable discussion Meta has held with advertisers.
It's a little grim how badly advertisers want to capture everyone's attention, and it seems they'll go to increasingly extreme lengths to get it. Just last week the previously bankrupted MoviePass app announced its return, and it features eye-track tech that rewards you for watching ads in their entirety. That's after the same MoviePass CEO started using the tech back in 2019 for a different startup.
In 2021, ad agency Marketing Insider Group published a report stating that digital ads just don't work anymore, and that even after slashing ad budgets some giant companies didn't see a decline in sales. It's surely part of the reason agencies are scrambling to come up with new ideas, no matter how invasive. At least with Meta it's possible consumers just won't buy an MR headset, and thus avoid extra ads plastered into their lives.
More on scary ads: Grindr Slammed With Huge Fine for Spying on Users
Share This Article