The Safilo Group SpA is one of the world's largest designers and manufacturers of frames for eyeglasses. The group owns the license to creating frames for some of the biggest designer brands including Dior, Fendi, and Hugo Boss. According to Bloomberg, it looks like the company is seeking to add a little tech to their fashions.

Luisa Delgado. Photographer: Kholood Eid/Bloomberg

Safilo is looking to expand into the fledgling smartglasses market with a new product it is hoping to debut at CES 2017 in a few weeks. The company believes that the glasses will be more fashionable than Google's smartglass offering. So much so that they decided not to add a display, a camera, a microphone, or really any "smart" tech outside of mood detecting sensors. The goal is to use the data to help the wearer relax or meditate.

The plan is to sell the glasses online in the US starting in the summer of 2017, and then make them available for prescription glasses and eventually to integrate the technology with the designer frames. The company head Luisa Delgado feels that the selling point of the glasses will hinge on their fashionability compared to other smartglasses.

“The consumers don’t have to make sacrifices on the glasses in order to get the technology,” said Delgado.

Perhaps Safilo can help lead the way for smartglasses to become the new smartwatch.

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