Online retail giant Amazon silently removed Swagway hoverboards from its site. The action came hot on the heels of hoverboard-related fires reported in nine states which, as you may have seen, made headlines in the past weeks. The absence of Swagway-branded hoverboards from Amazon was first noticed by Mashable, which eventually contacted the company about the matter.
Amazon replied saying that they sent out a notification to hoverboard vendors. Amazon said it asked Swagway to "provide documentation demonstrating that all hoverboards you list are compliant with applicable safety standards, including UN 38.3 (battery), UL 1642 (battery) and UL 60950-1 (charger)."
Swagway answered that it already met all the needed certifications and that it was delighted that Amazon has taken steps to take "low quality boards" out of its site.
"As safety is always on the forefront for Swagway, we're glad that this is taking place, especially in light of recent concerns with the fires with the poor quality batteries," the company said. It added that it is focusing on creating measures to assist its customers in pinpointing which of the hoverboards in the market are genuine products of Swagway and which of these are fake. It also advised customers to only buy from official sellers of the brand.
Swagway is but one of many hoverboard vendors on Amazon and consumers can still pick out other brands listed on the site, such as Jetson, Razor, Hovertrax and Hover X.
While Swagway can still be spotted on the Amazon website's side search field, doing a Swagway product search already yields no results. Likewise, Amazon links posted by Swagway on its Facebook page are no longer working.
Recently, major airlines have announced that they are going to prohibit hoverboards from flights due to fire incidents associated with the products. The United States Consumer Product Safety Commission is presently undertaking an investigation on the matter.
Though not much is known why Amazon pulled out Swagway on its site, the e-commerce giant has yet to release an official statement.