A New Snapchat Project Transports Massive Sculptures Worldwide

Here's how to see it.

10. 4. 17 by Kyree Leary
Snapchat
Image by Snapchat

Snapchat is partnering with artist Jeff Koons to introduce a new augmented reality project this week that will allow its users to project and view his sculptures at various places around the world. These places include Central Park in New York, Roundhouse Park in Canada, and the Sydney Opera House in Australia.

The tech behind the project, called Artwork All Around You, is similar to what enables the app’s popular dancing hot dog. As TechCrunch explains, while users are using the Snapchat app and near one of Koons’ virtual pieces, they’ll see a special Snapchat Lens on screen. Users will then be directed to look at a particular spot in the area until the white location marker is on display, which will then be replaced by the art sculpture.

“Discover Koons’ innovative digital installations scattered across the world to experience them for yourself, and learn a little more about them,” reads the Snapchat Art page related to the project. Koons’ art pieces include Balloon Dog, Balloon Rabbit, Balloon Popeye, and Play-Doh.

At Vanity Fair’s New Establishment Summit on October 2, Snapchat CEO Evan Spiegel said he wants to inspire people with the new project, saying, “the fact we can bring these ginormous sculptures anywhere in the world is just the beginning of inspiring young people all over the world to create with our cameras.”

Advertisement


As a Futurism reader, we invite you join the Singularity Global Community, our parent company’s forum to discuss futuristic science & technology with like-minded people from all over the world. It’s free to join, sign up now!

Share This Article

Keep up.
Subscribe to our daily newsletter to keep in touch with the subjects shaping our future.
I understand and agree that registration on or use of this site constitutes agreement to its User Agreement and Privacy Policy

Advertisement

Copyright ©, Singularity Education Group All Rights Reserved. See our User Agreement, Privacy Policy and Cookie Statement. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Futurism. Fonts by Typekit and Monotype.