It doesn’t matter if you’re a marine biologist, an angler, or just somebody who wants to better observe the natural world, if you want to find a fish, you’ll quickly discover they go to extreme lengths to not be found. The GoFish camera gets you under the water and face-to-face with your finny subject.

Designed by a team who wanted to get more from their fishing trips, the GoFish is easy to set up even for a novice fisherman. At just 4″ long and 1.1″ in diameter, and able to handle 1000 pounds of tension, the GoFish goes on any fishing rod, trailing line, or underside of a boat, and works up to 500 feet underwater. It also has stabilization fins to give you a steady image and to keep your cast smooth. Connect it to your main line, add your leader line to the other end, and you’re ready to go, whether you’re casting from the pier or trying your luck on a kayak.

Once the GoFish is in the water, it begins recording 1080p video at 30 or 60 fps, and has a green LED for night vision in murkier waters. Just get it into the water, try your luck, and then reel in your catch and connect to the camera with the built-in WiFi to see how the struggle played out. If you’re in close, you can even get a live feed. And you can keep casting without worrying about recharging it, as you have up to 2.5 hours of recording time.

After the day’s fishing is done, you can play back your videos, share your best ones with friends, and learn how these particular fish are biting, how your lure is presenting, and other useful information to become a better fisherman. You can come face-to-face with fish for $199.99.

Prices subject to change.

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