Game Plan
Coming soon to the matchmaking app Tinder: the end of the world as we know it.
In October, Tinder plans to launch a weekly choose-your-own-adventure story called Swipe Night. In it, lovelorn users will be faced with tough choices set in a fictional end-of-the-world scenario, Wired reports — and the app will use the choices to pair people up based on their apocalypse survival strategies.
Now Or Never
The Z Team, the division of Tinder responsible for drawing members of generation Z into the app, brought in Drake music video director Karen Evans to make Swipe Night a more relatable, hip experience, Wired reports.
Apparently, the Z Team decided that an apocalypse-themed event would resonate with younger audiences because they’re growing up in a world that already seems to be on the brink of collapse.
Better Than “Hey”
The weekly event is meant to keep people engaged with the seven-year-old app by gamifying the experience of finding a date.
Execs at the company also hope it’ll be a conversation-starter.
CEO Elie Seidman told Wired that “what we also see is that once people get that match on Tinder, they still struggle with what might be easier in the real world. Which is: ‘what do I say?'”
READ MORE: Tinder Wants Users to Find Love in the Apocalypse [Wired]
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