Cool :)

Tesla Designer Reinvents the Chocolate Chip

byDan Robitzski
8. 12. 20

This "who needs this?" moment may be the best illustration of Silicon Valley yet.

Breaking News!

If it ain’t broke, spend millions of dollars fixing it anyway. It’s a common rallying cry of the Silicon Valley entrepreneurial spirit, and Tesla senior industrial designer Remy Labesque is heeding the call with his new, weirdly high-tech chocolate chips.

That’s right. In his spare time, Labesque works for the chocolate startup Dandelion Chocolate, which Business Insider reports was founded in 2010 after tech entrepreneur Todd Masonis sold at least $150 million worth of Comcast stock. It’s hard to imagine that the chocolate chip was screaming for an update, but Labesque went ahead anyway and redesigned a chip that’s supposedly ideal for baking.

Monoculture Cookies

Labesque’s handiwork turned the iconic droplet-shaped chip into a sleek, uniform polygon that the company says will melt more quickly while baking.

The design, Business Insider reports, can also be mass-produced rather than pipetted by hand which, come to think of it, is probably something that chocolate manufacturers delegated to industrial machines a long time ago anyway. But hey, chalk one up for sleek designs?

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High Stakes

Look, it would go against brand for us here at Futurism Dot Com to stand in the way of progress. But is this the Silicon Valley innovation that the world really needed? Does it matter, and does anyone besides this guy really have a stake in flatter, more uniform, meltier chocolate?

If your biggest complaint about chocolate chip cookies is that they just aren’t uniform enough, we come bearing great news: There is someone who isn’t spending their brainpower and enormous resources considering literally anything else — any of the other things in the world that aren’t uniform enough, like, say, health care — and they are thinking about your cookies.

Enjoy your blood cookies.

READ MORE: A Tesla designer recreated the humble chocolate chip to be perfect to use for baking cookies [Business Insider]

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