"Other big brands are getting all the bread..."


RadioShack — the once-bankrupt strip mall electronics staple which was brought back from the dead and turned into a blockchain company for some reason — has chosen chaos for its social media strategy.

A scroll through the device retailer's Twitter account reveals some shockingly profane — and absolutely NOT safe for work — tweets, in a somewhat bizarre attempt to revive a name that was once synonymous with mail-order catalogues and car stereos.

"If you find a squirter marry her," reads one romantic missive, presumably penned by one of the company's social media managers.

"Taking the second half of an edible after feeling nothing from the first half is always a bad idea," the retailer tweeted in an another unwarranted public service announcement. "This chocolate bar got me out here fighting for my life."

The account also took some profane shots at NASA, Wendy's, Jake Paul, and basically anyone who's into NFTs.

Which begs the question: what's with the sudden, uh, strategy shift?

Mayhem Machine

In an email, a company representative involved with the tweets told Futurism that the new social media energy is part of a brand effort to revive RadioShack's name.

"RadioShack used to be the cool store that nerds went to back in the good old days," the rep told Futurism. "These days, due to the monopolization of the Internet, other big brands are getting all the bread so we're trying to get back into our game."

It's interesting to see RadioShack take such an extreme direction, especially as they've been specifically marketing themselves as an approachable crypto platform for boomers.

Seriously, their whole new shtick is that older CEOs are more likely to trust an established, old-school company.

"The older generation simply doesn’t trust the new-fangled ideas of the Bitcoin youth," their official motto, announced last year, reads, adding that they were "seeking to woo" adults with "authoritarian, intelligent, and well-read" qualities.

In any case, we wish them all the best in their Twitter pursuits — but we certainly won't be shocked if the approach ends up backfiring.

READ MORE: RadioShack, Now a Crypto Swap, Trends Over Profane Tweets [Newsweek]

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