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Get Ready For More Interactive Netflix Programming

byKristin Houser
3. 13. 19
Tag Hartman-Simkins

The platform is "doubling down" on the Bandersnatch format.

Under Control

In December, Netflix released Bandersnatch, a choose-your-own-adventure style episode of its hit dystopian sci-fi series “Black Mirror.”

Based on the positive response to that episode, Netflix’s VP of product Todd Yellin has now announced the company’s intentions to make interactive storytelling a more regular part of its programming — a sign that the future of entertainment could put more control in viewers’ hands.

Doubling Down

On Tuesday, Yellin delivered a keynote presentation at a media and entertainment conference in India during which he shared plans for more interactive Netflix programming.

“[Bandersnatch is] a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on,” he told the audience, according to a report by Variety. “We’re doubling down on that. So expect over the next year or two to see more interactive storytelling.”

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Pick Your Poison

As for the kinds of interactive Netflix stories viewers can expect, that’s still up in the air.

“[I]t won’t necessarily be science fiction, or it won’t necessarily be dark,” Yellin said, according to Variety. “It could be a wacky comedy. It could be a romance, where the audience gets to choose — should she go out with him or him.”

READ MORE: Netflix ‘Doubling Down’ on Interactive Series After ‘Bandersnatch’ Success [Variety]

More on Netflix: Netflix’s Bandersnatch Teases the Future of Entertainment

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