At-home gene testing is moving out of the home.

23andMe just opened a pop-up shop in a mall

Swab Shop

Popular at-home DNA testing company 23andMe just opened its first store, a pop-up retail shop at Santa Clara's Westfield Valley Fair mall.

23andMe Just Opened a Pop-Up Shop in a Mall

READ MORE: <a href="https://www.bloomberg.com/news/articles/2019-10-07/23andme-hits-the-mall-ahead-of-the-holiday-dna-testing-rush" target="_blank" rel="noopener">23andMe Hits the Mall Ahead of the Holiday DNA-Testing Rush</a> [Bloomberg]

More on 23andMe: <a href="https://futurism.com/the-byte/debunks-gay-gene-myth" target="_blank" rel="noopener">Huge Study Conclusively Debunks the &#8220;Gay Gene&#8221; Myth</a>

Genetics

And it could be just the first store of many.

23andMe's Health + Ancestry DNA test provides you with the tools you need to be proactive with your specific health risks.

This 23andMe DNA test lets you take control of your health and wellness

Brands We Love

A 23andMe DNA Test, like the health + ancestry DNA test, gives you the information you need to take control of your health and wellness.

This 23andMe DNA Test Lets You Take Control of Your Health and Wellness

A DNA test can give you the tools you need to stay on top of your health.

"I think the way the tests are marketed is misleading."

23andMe is updating ancestry results without telling users

Second Draft

23andMe and other DNA ancestry companies can revise people's results as they gather more data and update their database about genetic information.

23andMe Is Updating Ancestry Results Without Telling Users

It turns out 23andMe results are written in pencil.

"It's bringing awareness. But I also think that it's really important to understand the limitations to this type of test and the follow-up that needs to be done with this type of testing."

We asked a genetic counselor about 23andMe's new cancer test

DIY Cancer Tests

Board certified genetic counselor Rachelle Chambers says that 23andMe's new test for colon cancer could do some good, but professionals would do better.

We Asked a Genetic Counselor About 23andMe’s New Cancer Test

"There's that element of anxiety and stress and not necessarily having an educational resource to turn to."

This exclusive deal earned 23andMe a $300 million investment.

23andMe is teaming up with a pharma company. You shouldn't be surprised.

Hard Science

23andMe has signed an agreement to no longer parter with anyone but British pharmaceutical company GSK on any drug discovery projects.

23andMe is Teaming Up With A Pharma Company. You Shouldn't Be Surprised.

It's a for-profit company, and it saw a way to make money.

23andMe is Teaming Up With A Pharma Company. You Shouldn’t Be Surprised.

Compiling a genetic database of one of the country's most vulnerable populations isn't the best plan. For now, it's not happening.

By turning down 23andMe, Immigration Activists are actually being responsible about genetic privacy

Future Society

RAICES Texas turned away the genetic testing companies that offered to help reunite families separated at the border, citing privacy and ethics concerns.

By Turning Down 23andMe, Immigration Activists Are Actually Being Responsible About Genetic Privacy

In a situation rife with abuse, some people are actually keeping migrants' rights in mind.

This "DNA app store" may take advantage of consumers' scant knowledge of how genetics actually works.

DNA marketplace Helix will offer tests for serious diseases. 23andMe is about to get some serious competition.

Health & Medicine

A company called Helix is offering an "app store" style of genetic testing that may take advantage of consumers' scant knowledge of how DNA works.

DNA Marketplace Helix Will Offer Tests For Serious Diseases. 23andMe Is About to Get Some Serious Competition.

With Helix's business model, they don't have to get new customers if the same ones keep buying new tests. 

40 percent of the tests researchers re-analyzed had given consumers the wrong information.

Home genetics tests could be giving you false results

A recent examination of raw genetic testing data found that at-home genetic tests were delivering false positives to patients in 40 percent of cases.

Home Genetic Tests Could Be Giving You False Results

If you're looking to at-home genetic testing to discover "who you are," you may be destined for disappointment.

It can’t screen for all risk factors, but it’s a start.

23andMe cleared to sell genetic tests for cancer risk

The FDA just approved 23andMe's at-home DNA testing kit designed to help determine a person's risk of developing breast, ovarian, or prostate cancer.

23andMe Cleared to Sell Genetic Tests for Cancer Risk

It’s the first kit of its kind to receive FDA approval.

It's shocking how much you can learn about your health without leaving your house.

At-home medical tests are putting the power of the clinic in your hands

At-home medical tests have allowed patients the privacy and convenience of medical testing for a fraction of the cost. But they're not foolproof.

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