• Called Lost, the project is a real-time computer generated VR experience for the Crescent Bay prototype, and is directed by Saschka Unseld, a former Pixar animator who created the 2013 short The Blue Umbrella.
  • Lost runs roughly five minutes in length, but in what Unseld touts as one of the project’s innovations, it changes the pace of its storytelling based on the action taken by the viewer. "It could be three-and-a-half minutes and it could be 10," he says. "It all depends on you."
  • The Oculus story team is small, currently just around 10 people. Iribe and Unseld say the goal is to stay nimble so they can shift as the medium evolves creatively in the months ahead.

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