Since its downfall during the mid-2000's, Nokia has struggled to make its comeback into the vast smartphone market. Profoundly underestimating the importance of software, it has since been trailing behind iPhone and Android devices with their user-experience-based platforms.
But to the brand-loyal folks out there, don't cut Nokia off just yet!
HMD global Oy ("HMD"), a newly founded company based in Finland, is set to bring back a full range of Nokia-branded mobile phones and tablets. After signing a strategic licensing agreement with Nokia Technologies, HMD will become the sole provider of Nokia phones and tablets for the next decade—acquiring the rights to use the Nokia brand on feature phones, and certain related design rights from its previous brand owner, Microsoft.
In a press release, the CEO of HMD Global had this to say in a statement,
We will be completely focused on creating a unified range of Nokia-branded mobile phones and tablets, which we know will resonate with consumers. Branding has become a critical differentiator in mobile phones, which is why our business model is centered on the unique asset of the Nokia brand, and our extensive experience in sales and marketing. We will work with world class manufacturing and distribution providers to move quickly and deliver what customers want.
While still a young'un in the industry, the company has their eyes set on becoming a major player in the smartphone industry once again. "Today marks the beginning of an exciting new chapter for the Nokia brand in an industry where Nokia remains a truly iconic name," Ramzi Haidamus, president of Nokia Technologies, said in an interview,