Cosmetics Company Announces "Virtual Makeup" for Video Calls

Great timing.

Face to Face

We're only rarely leaving the house these days thanks to the ongoing global pandemic. For many, that means more sweatpants and hoodies, less glamor, and more video calls instead of face to face meetings.

In light of all that, the prominent cosmetics company L'Oreal has announced a lineup of augmented reality filters they're branding as "virtual makeup" — digital beauty products that you can only see on yourself on a screen.

War Paint

The new filters, called "Signature Face," can spruce up your tired visage by virtually overlaying some fun eye shadow, lipstick or even eye lashes. They're available for free through Instagram, Snapchat, Snap Camera, and Google Duo if you want to give them a whirl.

"We believe you are beautiful as you are, but in a world where the camera is always on, if you want to play around with some filters then we think that is ok too," reads a page about the product on the company's website. "Introducing a whole new experience of modern makeup."

https://youtu.be/lO8iDQjaQl8

Digital Gloss

The new filters are the result of l'Oreal's 2018 purchase of Modiface, a company that specializes in augmented reality filters, TechCrunch reports.

The filters include three "themes" and ten "products," ranging from speckles of 3D chrome to lashes and digital lip gloss.

READ MORE: L’Oréal rolls out a line of ‘virtual makeup’ [TechCrunch]

More on l'Oreal: L’Oreal Buys Augmented Reality Beauty App, Allowing Robots To Point Out Our Every Flaw