A new startup is pitching top-tier new lab-grown meat products: Wagyu meatloaf, lamb burgers, and elk sausages, TechCrunch reports.
The company, called Orbillion Bio, recently demoed its exotic cultured meat products at an event space in San Francisco.
The idea is to focus on replacing higher end meats, thereby facing less pressure to dramatically lower prices to stay competitive, as is the case with lab-grown chicken or beef products, according to TechCrunch.
"Orbillion uses a unique accelerated development process producing thousands of tiny tissue samples, constantly iterating to find the best tissue and media combinations," Orbillion investor Holly Jacobus told the site. "This is much less expensive and more efficient than traditional methods and will enable them to respond quickly to the impressive demand they’re already experiencing."
To CEO Patricia Bubner, it's all about offering an exciting new product, rather than replacing something that everybody is intimately familiar with.
"We’re at this inflection point," she told TechCrunch. "I’m a nerd, I’m a foodie, and I really wanted to use my skills to make a change."
The growing process happens in a system of small bioreactors that use existing cell lines from animals. While the process does use animals, the number of animals needed to produce the meat is dramatically less than a traditional slaughterhouse.
"For me there’s no doubt that a large percentage of our food will be from alternative proteins — plant based, fermentation and lab-grown meat," she added.
According to Bubner, the company is aiming to release a "Wagyu sashimi" type of product by 2023.
Plenty of challenges remain, including finding ways to scale up cultivation to the point where larger pieces of meat can be grown at scale.
The company has great ambitions, however. Bubner's goal is to have "farmers be the breeders of animals for cultivated meat," which can end up reducing "the number of cows on the planet to a couple of hundred thousand."
READ MORE: This Y Combinator startup is taking lab-grown meat upscale with elk, lamb and Wagyu beef cell lines [TechCrunch]
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