Augmented (Un)Reality? CEO of Magic Leap Calls Out “Grumpy” Tech Bloggers

Magic Leap has raised billions. Now, questions surface about the viability of its tech.

12. 9. 16 by Kristin Houser
Magic Leap
Image by Magic Leap

While today’s virtual and augmented reality (VR/AR) systems continue to fall short of expectations, one mysterious startup has been circling the waters, poised to bring to life the mind-blowing VR/AR experience many of us have been anticipating since we were kids.

That company, Magic Leap, released a demo video last year that came as close to meeting those expectations as any had ever done. Since then, millions of dollars have been invested in the Florida-based startup, but we’ve yet to get word on a release date for an actual system, and most of those who’ve tried out what Magic Leap does have ready for use have been required to sign confidentiality agreements.

Writer Reed Albergotti has been one of the few exceptions, and yesterday, The Information published an article that he penned alleging that Magic Leap has “oversold” its system, using different tech for the demo than what will be used in the final product. Magic Leap’s CEO Rony Abovitz then turned to Twitter to respond — sort of.

Over the course of about 20 hours, he tweeted over two dozen messages about everything from the difficulty of working at a startup to the games that will be played at the Magic Leap launch without ever directly calling out Reed Albergotti or the article. He does, however, refer to “grumpy mouse tech blogger writers” and being a “Veruca Salt,” a reference to the greedy, spoiled character in “Charlie and the Chocolate Factory.”

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Check out the tweets for yourself below, and get hyped, because if Abovitz is to be believed, “What’s coming next for [Magic Leap] is the best part.”

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