• Today, the transportation giant announced it is rolling out UberEATS, its food delivery service, in New York City and Chicago, following successful tests in Barcelona and Los Angeles.
  • For this new feature, Uber partners with local restaurants, which offer one menu item per day to Uber customers—like a slimmed down version of Seamless. The big difference from other app-based food delivery services is how quickly Uber says it will get you your grub: the company promises to use its mighty network of drivers to deliver your order in 10 minutes or less.
  • The trick is that Uber drivers pick up batches of orders from participating restaurants in temperature controlled bags. Then they drive around as they always do, waiting to make a delivery to the nearest willing customer.

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