It’s no secret that Amazon’s Alexa voice assistant records everything said to it, and the company hasn’t made it easy to delete those recordings — you either have to erase each utterance individually or visit Amazon’s website to delete the whole trove of recordings at once.
But as of Wednesday, a new feature on all Alexa-enabled devices lets you delete a day’s worth of commands in one fell swoop by saying “Alexa, delete everything I said today.” It’s a step in the right direction, but it feels more like a minor concession in the face of criticism than a sign Amazon is truly ready to give users control over their data.
Bury the Lede
The daily data cleanse isn’t the only privacy-related update Amazon announced on Wednesday. It also noted the creation of a new Alexa Privacy Hub, which contains information on Amazon’s Echo devices. A feature that will let you delete only your last command is also “coming soon,” according to Amazon.
And the fact that the company chose to bury the news of these new privacy options in a single paragraph near the bottom of a press release announcing the creation of yet another Echo device doesn’t exactly inspire confidence that it suddenly views privacy as a top priority.
READ MORE: Amazon now lets you tell Alexa to delete your voice recordings [The Verge]