The cows are trapped on crowded farms — but the VR shows them a beautiful open field.

Bovine Escapism

In a bid to get more and better milk out of their cows, Russian farmers have taken to strapping specially-modified virtual reality headsets on their cows' heads and giving them relaxing, pleasant virtual experiences.

It's not clear whether the milk improved as a result, according to Engadget, but the cows seemed happier while looking at a VR field than they were while faced with the grim reality that they were trapped in a crowded farm.

Going Back In

The farmers found that the cows were less stressed while using VR, per Engadget. And now they plan to launch a more robust study to see if jacking cows into the matrix actually improves the quality or volume of their milk.

And if that doesn't work, maybe the farmers could try letting the cows roam around an actual field.

READ MORE: Cows wearing VR headsets might produce better milk [Engadget]

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