Kentucky Fried Frenzy
Kentucky Fried Chicken (KFC) began selling plant-based “chicken” at a single location in Atlanta on Tuesday, and within five hours, customers bought every nugget and boneless wing available — another auspicious sign for fake meat in the fast food industry.
According to an Engadget story, the amount of Beyond Fried Chicken that KFC sold on Tuesday is comparable to the quantity of popcorn chicken it typically sells in a week. Lines wrapped around the restaurant before it even opened, and excited customers took to social media to share videos and photos of both the crowd and their coveted “chicken.”
Um moveover @PopeyesChicken & @ChickfilA , @kfc has a line wrapped around their Atlanta restaurant & dbl lines of directed traffic to get @BeyondMeat fried chicken 😋🍗 #ChickenSandwichWars #BeyondFriedChicken pic.twitter.com/zzsgHZcxgN
— Ms.Hill (@MsVHill) August 27, 2019
When KFC announced its plan to begin selling “chicken” made from Beyond Meat’s plant-based protein, the fast food chain said it would consider customer feedback from the single-location test when deciding whether the product would be worth trialing in a wider market or even rolling out nationwide.
Based on the number of people who headed to the Atlanta KFC on Tuesday — and their overwhelmingly positive response to the faux meat on social media — it seems unlikely this is the last we’ve seen of Beyond Fried Chicken.
READ MORE: KFC’s plant-based ‘chicken’ sold out in five hours [Engadget]
More on Beyond Fried Chicken: KFC to Begin Selling Meatless Fried “Chicken”