Is this the future of entertainment?
The wildly popular video game "Fortnite" made history yesterday with a live show by EDM artist Marshmello that reportedly drew millions of viewers — which, for context, would be 25 times as many people as attended Woodstock in 1969.
"It truly felt like a glimpse into the future of interactive entertainment," wrote Nick Statt for The Verge, "where the worlds of gaming, music, and celebrity combined to create a virtual experience we’ve never quite seen before.
Marshmello, known for hits including "Alone" and "Happier" — and, to be completely real, performing in a giant marshmallow helmet — tweeted that the event had "made history." You can catch the full set here.
We made history today! The first ever live virtual concert inside of @fortnite with millions of people in attendance. So insane, thank you epic games and everyone who made this possible! pic.twitter.com/xdaNGnyMr9
— marshmello (@marshmellomusic) February 2, 2019
By numbers, it may have been the most popular virtual concert in history. But it wasn't the first time musical artists have performed in a virtual environment. New wave band Duran Duran, for instance, has made live appearances in "Second Life."
Nothing before now, though, has generated quite the public spectacle as Marshmello's "Fortnite" show — a combination of two hot-ticket items that just might herald the future of live entertainment.
READ MORE: Fortnite’s Marshmello concert was a bizarre and exciting glimpse of the future [The Verge]