The AI of Tomorrow: Amelia’s Like Siri, But With A Doctorate in Psychology

This robot should feel well at home working in government.

9. 19. 16 by Cecille De Jesus
Truthstream Media
Image by Truthstream Media

The London borough of Enfield has enlisted artificial intelligence Amelia to take on customer service tasks for its residents starting late this year.

Developed by IPSoft, Amelia is a cognitive agent, capable of automating certain tasks as well as learn from its interactions. As to what makes Amelia a competent asset to the council, IPSoft says she is “[c]apable of analysing natural language, she understands context, applies logic, learns, resolves problems and even senses emotions.”

Amelia currently handles cognitive customer experience for professional services company Accenture and financial consultancy firm Deloitte. This will, however, be her first public sector role.

“From Alexa to Viv, the world is now full of voice-enabled cloud-connected assistants. But Amelia is more than merely a series of speech-savvy algorithms — she’s Siri with a doctorate in psychology,” IPsoft says on their website. She also speaks in natural human language.


IPsoft CEO Frank Lansink says that Amelia is the perfect solution to the changing demands of public services. She will be assisting residents in completing applications, finding information, and will help simplify the council’s internal processes. Plans to have Amelia streamline authentication of permits and license applications are also being considered.

Lansink says Amelia will drive costs down while providing residents better, effortless interaction at their own convenience.

“With the rise of powerful cognitive platforms such as Amelia, government organizations have an opportunity to completely reimagine how frontline public services are delivered.”

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