marketing

Researchers have found that including the words "artificial intelligence" in product marketing is a major turn-off for consumers.

Hype Trough

"When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions."

Study Finds Consumers Are Actively Turned Off by Products That Use AI

A yogurt company is giving away $10,000 to whoever can live without their phones for a month — and it's a pretty ingenious marketing scheme.

Give Up

This is probably a lot harder than it sounds.

Contest Giving Away $10,000 If You Can Give Up Your Phone for A Month

Marketing professor Matthew Prince challenged his 80 students to create a viral TikTok video that receives at least one million views before he can.

Influencer Challenge Just Dropped

Challenge accepted!

Professor Says He'll Cancel Final If a Student Makes a Viral Video

Salesforce CEO Marc Benioff is irked by the suggestion that the $10 million his company pays Matthew McConaughey per year was related to its mass layoffs.

Worth It

"If you have seen the work, it’s some of the best in the world."

CEO: Matthew McConaughey's Huge Paycheck Has Nothing to Do With Layoffs, Peasants

The Coca-Cola Company is getting deeper into the artificial intelligence game thanks to a newly-inked deal that will see it partnering with OpenAI.

Coke Bloat

This is the latest iteration of the company's AI-focused business strategy. 

Coca-Cola Signs Deal With OpenAI's DALL-E and ChatGPT

The team of three that recently published an essay on dream hacking in Aeon includes Harvard professor of psychiatry Robert Stickgold, and they report that a 2021 survey found that, of more than 400 marketers in the United States, 77% plan to use dream-tech advertising in the next three years.

Dream Hackers

Should advertisers be allowed to hack your dreams?

Scientists Warn That Marketers Are Trying to Inject Ads Into Dreams

Get Aryel and bring AR to everything you do.

Augment Reality and Improve Your Digital Marketing With A Lifetime Subscription To Aryel

The 77th Brigade of the British Army is responsible for creating viral marketing campaigns that promote the military's interests around the world.

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