The events of the last few months have forced all of us to devote more thought than we’d like to the subject of toilet paper. But even before the lock downs, many consumers were starting to see the inherent limitations of traditional toilet paper, and were looking for something more sustainable. So if doing what you can to help the environment is important to you, there are alternatives. Specifically, Reel is a new kind of bamboo-based toilet paper that’s specifically designed with sustainability in mind.
Regular toilet paper made from trees is tremendously wasteful, not to mention untenable in the long term. So the idea behind making Reel toilet paper out of bamboo is that it cuts down on the massive deforestation that is happening all over the world. That’s a noble sentiment, but how does it feel?
We’re all familiar with the stereotype attached to so-called “green” products: if it’s better for the environment, it’s lower quality. This is true with eco-friendly toilet paper as well, which is often much harsher than normal TP. But with Reel, the stereotype just isn’t true. But don’t take our word for it. Take a look at what a “Reel” customer Kathleen P had to say:
“I love the quality. It is not flimsy or thin, but is a good weight and thickness. It seems to last longer than conventional toilet paper, as we use less. Customer service is excellent as well. And I love that my family is helping the environment — and helping those without access to toilets as well! Thank you.”
Kathleen’s reference to “helping those without access to toilets” is a nod to Reel’s policy of using a cut of their profits to fund sanitation projects in various developing nations — meaning you have yet another reason to feel good about your toilet paper.
Every roll of Reel premium bamboo toilet paper is made from 100 percent bamboo with plastic-free packaging. Each box comes with a generous 24 three-ply rolls, and costs $29.99 per box, as either a one-time order or a monthly subscription service that delivers a new box to your door every month. Each roll is also individually wrapped in 100 percent recyclable plastic-free material to avoid the need for the larger plastic wrapping you see with typical TP at the store.
Given Reel’s environmental credentials, it almost goes without saying that it’s free of any inks, dyes, or chemicals. And with more than a million rolls sold so far, it seems safe to say that there are lots of happy customers out there who, as far as comfort or quality is concerned, don’t consider Reel a sacrifice for the greater good.
But the only way you can know for sure that Reel premium bamboo toilet paper belongs in your home is to order a box for yourself. You can do so by clicking here to visit Reel’s online store. And if you care about the environment, you better not waste too much time before ordering: with some 27,000 trees cut down every day to keep the traditional TP industry going, there’s not much time to waste.
Futurism fans: To create this content, a non-editorial team worked with an affiliate partner. We may collect a small commission on items purchased through this page. This post does not necessarily reflect the views or the endorsement of the Futurism.com editorial staff.