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20 November 2019
FITTER. BETTER. HAPPIER.
Milena Vargas/Victor Tangermann
Organic Chemistry

Former Juul Exec: Company Shipped a Million “Contaminated” Pods

When he questioned the decision, he was told to "remember his loyalty to JUUL."
by Kristin Houser / October 30 2019

A lawsuit filed by former a JUUL executive alleges that the vape manufacturer knowingly shipped more than a million contaminated pods — and that he got fired for questioning the decision.

According to the suit, first reported by Buzzfeed News, Siddharth Breja was hired as JUUL’s senior vice president of global finance in May 2018.

On March 12, he learned in an executive meeting that JUUL had shipped 250,000 mint-flavored refill kits containing a total of one million pods to retailers — despite knowing the e-liquid in the pods was contaminated.

The lawsuit doesn’t elaborate on the contamination, but does note that Breja was instructed to charge Alternative Ingredients, Inc., the company supplying the e-liquid, $7 million for screwing up.

When Breja later questioned JUUL’s decision to not recall the contaminated pods or issue a public health notice about them, his supervisor, then-Chief Finance Officer Tim Danaher, told the exec that he “should remember his loyalty to JUUL.”

This wasn’t the first time Breja voiced his concerns about a JUUL decision, either. One month prior to the contamination incident, he questioned JUUL’s decision to sell pods that were nearly a year old, since the company’s own website claims that a pod’s quality can decline after a year.

Then-CEO Kevin Burns’ response, according to the lawsuit: “Half our customers are drunk and vaping like mo-fo’s. Who the fuck is going to notice the quality of our pods?”

JUUL fired Breja on March 21, claiming that he had lied about his position at Uber, his previous employer — a reason Breja calls “preposterous” in the lawsuit.

A JUUL spokesperson, meanwhile, told TechCrunch that Breja was fired because he “failed to demonstrate the leadership qualities needed in his role.”

“The allegations concerning safety issues with JUUL products are equally meritless,” they continued, “and we already investigated the underlying manufacturing issue and determined the product met all applicable specifications. The company will vigorously defend this lawsuit.”

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