Elon Musk’s April Fools’ Prank Totally Backfired

"Not funny" — Tesla shareholders, probably.

4. 3. 18 by Kristin Houser
PETER PARKS/AFP/Getty Images

Elon Musk: Entrepreneur. Innovator. Humanitarian. Contender for the worst April Fool’s joke of all time.

It all started, as many of Musk’s antics tend to, with a series of tweets:

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Good one, Elon. Except that maybe… this Tweet was a bit too prescient.

The next day, Tesla’s stock fell 7 percent, dropping to $248 per share. That’s a 36 percent decrease from the company’s peak value of $389, which it hit last summer.

Whether the drop was a reaction to Musk’s April Fools’ prank or simply the market doing its thing, no one can say. But if comedy is all about timing, Musk’s was too soon.

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You gotta admit, it’s a bold thing to say, especially for a man who heads a company that has:

  • More than $10 billion in debt
  • Just wrapped its worst month on the stock market in seven years
  • Recalled a massive number of vehicles just three days prior
  • Missed yet another production milestone
  • Faced scrutiny for the recent death of a driver of a vehicle in autonomous mode

And, oh:

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Maybe next year Elon should pick something else to joke about on April Fools’ Day.


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