Elon Musk Just Changed His Title at Tesla

Bow down to your new Technoking.

Kiss the Ring

As if CEO wasn't enough, Tesla chief Elon Musk is now officially the electric carmaker's "Technoking," according to an official filing with the Securities and Exchange Commission (SEC).

Chief financial officer Zach Kirhorn also got a funky new title, and is now Tesla's "Master of Coin."

It's unclear if the filing will establish a new order of succession for the company — but it is the latest example of Musk's history of friction with the SEC.

Tesla Royalty

The news comes after the carmaker bought $1.5 billion worth of bitcoin earlier this year. Tesla also announced it will start accepting bitcoin as a way to pay for its lineup of cars.

It's an interesting new choice of titles for the CEO and his CFO, especially considering Musk's rough-and-tumble relationship with the SEC.

The billionaire has repeatedly faced off with the commission over a variety of issues over the years. Most notably, Musk announced over Twitter in August 2018 that he's planning to take "Tesla private for $420" — which later turned out to be a misjudged weed joke.

More recently Musk threw down the gauntlet again, daring the SEC to investigate him over a series of mystifying memes about the alternative cryptocurrency Dogecoin. It's unclear if any such an investigation is under way.

Either way, it's hard to decipher what Musk's intention here is. Occam's razor prevails — it may well be little more than a jab at the SEC.

Or perhaps, it's Musk ratifying his love for techno.

READ MORE: Elon Musk formally declares himself Technoking of Tesla [Ars Technica]

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