It looks like Audi is putting its production where its mouth is. A press release from Volkswagen — Audi's parent organization — says that the car maker is ramping up production capacity for electric vehicles. The company is embracing an increased commitment to electric engines with the philosophy, "electric motors instead of internal combustion engines, batteries instead of fuel tanks."
Audi is gearing up to launch their e-tron quattro, an electric SUV that is planned to release in 2018 that boasts a 500-kilometer (310-mile) range. The company is launching what it is calling an "E-factory" in its Brussels plant to help ease the transition over from traditional combustion to electric powered engines.
In the new facility, logistics will be run in the front and the rear will be home to the production line for the vehicles' new 95 kWh battery packs. The company will not be making its own cells but will be assembling the battery packs in the house. One of Audi's battery specialists stated in the press release: “We had to develop a whole series of new production technologies, all the way to automatic setting of the cell module into its mounts.”
When announcing the new SUV, Audi took a direct shot at Tesla's Model X by emphasizing Audi's model's superior range. Pricing information is not yet available, but we will see if that added juice will be worth any extra cost.