But popular YouTuber Christine Sydelko wants people to know the job isn’t all it’s cracked up to be.
In fact, she’s decided to quit the influencer game altogether, calling it “trivial,” “unfulfilling,” and the “main cause of [her] anxiety and depression” — a grim insider’s look at the toll a career in digital content can take on influencers’ mental health.
Sydelko started vlogging in 2015, and she now has 1.3 million subscribers on YouTube. But despite her popularity, she tweeted on September 6 that she has decided to “quit the internet stuff.”
That post was preceded by a June tweet in which Sydelko noted the toll being an influencer was taking on her mental health and lamented her decision to forgo a “normal life.”
Sydelko isn’t the first influencer to struggle under the weight of internet fame. In January, Insider published a story highlighting several YouTube influencers who experienced so much mental anguish, they felt a need to quit the site, too — at least temporarily.
“[YouTube] kind of is a machine and it makes creators believe that we have to pump out content consistently,” Lilly Singh told her 14 million YouTube subscribers in a November video announcing her own break, “even at the cost of our health and our life and our mental happiness.”
More on YouTube: Astronauts Are Out. American Kids Would Rather Be YouTubers.