Booze Cruise Control

Tesla Filed a Trademark Application for “Teslaquila,” Because of Course It Did

It's not every day that a car company creates a liquor.
Jon Christian Avatar
Image: Elon Musk/Twitter

Drink and Drive

Tesla is getting into the alcohol business.

On Monday, Elon Musk’s electric car company filed a trademark application for an agave liquor it’s calling “Teslaquila.”

Musk seemed to confirm that a liquor was in the works on Friday with a tweet claiming itwas “coming soon.” He followed up with a photo of a Teslaquila bottle, which he called a “visual approximation.”

Passed Out

Friday’s tweets weren’t Musk’s first references to Teslaquila. The first time he mentioned the product, though, it seemed like a well-timed joke:

On April Fool’s Day, Musk tweeted that he had been “found passed out” near bottles of the liquor, “the tracks of dried tears still visible on his cheeks.”

Teslaquila
Image Credit: Elon Musk / Twitter

Feature Creep

Of course, a trademark application is no guarantee that a product will actually hit store shelves.

The liquor could be a clever marketing stunt or a source of short-term revenue for the troubled energy company — or, more likely, some combination of the two.

READ MORE: Elon Musk’s Tesla seeks to trademark ‘Teslaquila’ [CNBC]

More on Tesla: The Five Funniest Things about the SEC’s Lawsuit against Elon Musk

Jon Christian Avatar

Jon Christian

Executive Editor

I’m the executive editor at Futurism, assigning, editing, and reporting on everything from artificial intelligence and space exploration to the personalities shaping the tech sector.