--- title: "Can You Tell Which of These Models Is CGI?" description: "Imma, a CGI fashion model, just scored a make-up modeling gig for a Japanese cosmetics brand." date: "2019-05-23" modified: "2019-05-23" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor.md" url: "https://futurism.com/the-byte/model-cgi-influencer" categories: - "Artificial Intelligence" tags: - "fashion" - "instagram" - "models" - "the digest" --- # Can You Tell Which of These Models Is CGI? ![Imma, a CGI fashion model, just scored a make-up modeling gig for a Japanese cosmetics brand.]() *\Image: i-D Japan\* ## Imma Real Spoiler: it's only the one in the middle. The model in question is Instagram [influencer Imma](), who has racked up over 50,000 followers. Imma may be rendered entirely by a computer, but that hasn't stopped her from picking up her first gig: modeling Japanese makeup brand Kate Cosmetics for the Vice owned site *i-D*. In the photos, she's posing alongside real human models, adding to the effect. ## Virtual Models Surprisingly, Imma isn't the only virtual Instagram model around. For instance, Lil Miquela has garnered [a lot of attention]() for her posts on Instagram with 1.5 million followers, but is arguably less photorealistic and easier to spot. Imma even took part in an advertorial interview with *i-D*. She had some insightful comments to offer up when asked about how beauty needs to change in the future: "The idea that the pursuit of an ideal and something that is like one can coexist," she said, as interpreted by Google Translate. "There is no need to choose one or the other." **READ MORE:** [One of these models doesn't exist]() \[*Engadget*\] **More on virtual people:** *[Watch a Real Pastor Baptize an Anime Girl in Virtual Reality]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]() ## More - [Watch a Real Pastor Baptize an Anime Girl in Virtual Reality]() - [This CGI Influencer Is Shilling For More Than 100 Brands]() - [Facebook Exec Defends Verifying Fake CGI People on Instagram]() - [Fully AI-Generated Influencers Are Getting Thousands of Reactions Per Thirst Trap]() - [Guy Who Uses AI to Post as a Voluptuous Influencer: “I Usually Just Call Myself Her Manager”]() - [Fashion Founder Emily Oberg Says She Tried Using AI for Photo Shoots, and It Was a Failure Because It Will “Never Possess Good Taste” Like Humans Do]() - [Trump Supporters Getting Scammed by AI-Generated Foot Fetish Model]() - [New K-Pop Band Will Include an Entirely CGI Singer]()