Yes, you read that right: cassette tapes.

Tape Delay

Yesterday, Pitchfork reported that a material shortage has thrown a roadblock into the production of cassette tapes.

Yes, you read that right: cassette tapes.

Gamma ferric oxide is the most common material used in the magnetic strips of tape that store audio on cassettes. There's only one factory used to refine the substance and it's been under renovation for nearly a year — hurting a growing niche of the music industry.

Media Res

While vinyl records have enjoyed a sales boom over the past decade, enjoying 30 year highs and threatening to outsell CDs, cassette tapes have also seen a significant resurgence in the past ten years.

Vinyl pressing plants have also had to work overtime producing greater numbers of records using refurbished presses, since there are no manufacturers making new ones. They often produce special editions that they ship to major retailers such as Target and Urban Outfitters, as well as independent record stores.

Cassette Match

Headline acts such as Lana Del Rey, Twenty One Pilots and even Taylor Swift now issue their albums on cassette tape as well as vinyl. Sales of cassette tapes in 2018 were up 23 percent from the prior year, according to Billboard.

It appears that even in the era of streaming, when most consumers listen to music via services such as Spotify, Apple Music and Tidal, there exists a substantial number of listeners who still prefer to own a physical object — even if they have to shell out 25 or 30 dollars to hold a physical copy of their favorite album.

READ MORE: Worldwide Material Shortage Delays Cassette Tape Production [Pitchfork]

More on tapes: Yes, There's a “Pee Tape” — and It's Unclear If It's a Deepfake

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