The company behind iPads says iPads are the ultimate learning tool.
Phil Schiller, head of marketing at Apple, says that if you want a kid to succeed in school, they should use an iPad in class.
Specifically, he was railing against the prevalence of Chromebook laptops in schools, arguing in an interview with CNET that his company's product is better for keeping kids engaged than the competition's.
But still, arguing that not giving a student a specific computing device spells academic doom is a bit like saying a medieval torture rack provides just a bit of a stretch.
It's A Computer
Schiller insisted that classroom technology must inspire kids if it's to be effective — so far so good — but then he said that the iPad was the "ultimate tool" for kids to learn on and that Chromebooks aren't able to keep kids engaged.
"Chromebooks have gotten to the classroom because, frankly, they're cheap testing tools for required testing," he told CNET. "If all you want to do is test kids, well, maybe a cheap notebook will do that. But they're not going to succeed."
It's hard to describe this logic without delving into pointless sarcasm, but it bears noting how weird it is to see a company claim its products are the only ones that can help schoolchildren succeed.
READ MORE: Apple's Phil Schiller on reinventing the new MacBook Pro keyboard [CNET]