It's seriously impressive tech.
Musicians, we have some bad news. AI-powered music generators are here — and it looks like they're gunning for a strong position in the content-creation industry.
"From streamers to filmmakers to app builders," claims music generating app Mubert AI, which can transform limited text inputs into a believable-sounding composition, "we've made it easier than ever for content creators of all kinds to license custom, high-quality, royalty-free music."
But this new generation of music-generators, led by Mubert AI as well as Google's Audio LM, feel like a different beast. They're less like creative integrations for the music-making process, and more like creative replacements for musicians themselves — eliminating the need to pay for human labor or pesky royalties altogether.
Mubert vs. Google
While both of these platforms are impressively good at generating music that sounds like it was created by a human, they work in surprisingly different ways.
Mubert AI, on one hand, generates music that sounds like something you'd hear in an elevator. According to their site, their AI is trained on "over one million [music] samples" made by "over 4,000 creators." To make a track, a user selects a combination of genre and mood signifiers, and boom — a forgettable, lyric-less background tune for your Reel or TikTok is born.
Google's Audio LM, which has been around since TK, is a bit more involved, particularly because Google's working on perfecting lyrics and vocal patterns. The user feeds Audio LM one or more audio clips – such as a few notes from a piano score — and the machine picks up where the user left off.
Content Industrial Complex
If there's any consolation, Mubert AI's argument for its existence hinges on the fact that actual musicians and producers are part of its process, who stand to earn some cash from whatever samples they create for the platform. Google, however, makes no such claims.
Look, we get it. It's a content-driven world, and synthetic content creation makes it easier for a lot of creators to keep up.
But as we move into a new, AI-driven world, it's always worth wondering what, if anything, gets lost in the process.