“I mean, we are hoping to show off the Model 3 in approximately March of next year,” Musk said, according to a transcript of the call. “Again, like, don’t hold me to that month, but that’s, like — that’s our aspiration.”
Musk also revealed a target date for the car to go on sale, which would be mid 2017 at the earliest, though he expects the real date would be later that year.
The current cheapest Tesla, the Model S 70D, costs $75,000. Other carmakers have grabbed headlines for announcing and releasing electric vehicles that are much less expensive. The Nissan Leaf starts at $29,000, and GM unveiled $30,000 Chevy Bolt earlier this year.