Do People Dream of Electric Cars? Audi Seems to Think So

11. 28. 15 by June Javelosa
Michael Moran-Diaz
Go Green

An ambitious claim was made by Scott Keogh, President of Audi of America—Audi intends for 25% of its portfolio of cars to either be battery-powered or plug-in hybrid models in just 10 years.

Audi’s vision means the manufacturer might potentially equal (or go above) Tesla Motor’s efforts, which has so focused a lot more effort on understanding and addressing the needs of electric cars, and the users who drive them, so that it stands out from competition. With this announcement, Audi joins numerous luxury car manufacturers, including BMW, in declaring their commitment to more sustainable vehicular options.

Electric Dreams

Audi’s e-Tron Quattro Concept is expected to be available by 2018 and is currently releasing its first plug-in vehicle, the 2016 Audi A3 e-Tron Sportback hybrid—the latter marks the first simultaneous national roll-out of any plug-in model. Audi has also announced that it will offer hybrid versions of its numerous sport-utility and sedan vehicles.

Yes. Electric SUV’s


The company is also working on a nationwide network of 150-kilowatt charging stations, which will be powerful enough to fill a 95-kWh battery to 80 percent full in 30 minutes.

As more and more mainstream car brands explore the market’s potential for mass adoption of electric cars, this move will hopefully make the technology more accessible as well as affordable. It may also pave the way for use of the Combined Charging Standard (CCS) quick-charging protocol a standard for all electric and hybrid car users, giving users a strong national charging network for the vehicles.


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