In BriefCEO Tim Cook revealed some details about Apple's secretive car project. More than an actual car, he emphasized the importance the autonomous system Apple is developing, which he considers "the mother of all AI projects."
Apple just had its annual developer’s conference or WWDC on June 5, and as usual, CEO Tim Cook gave a keynote where he announced the tech giant’s latest improvements in its MacOS and iOS systems. But perhaps the greatest of these software developments wasn’t revealed on the WWDC stage. Instead, in an interview with Bloomberg Television, Cook discussed one of Apple’s most intriguing work — the so-called Project Titan, its secret car project.
Well, it isn’t exactly going to be a car just yet — or maybe never? What we do know is that Apple is working on its own autonomous driving software, which Cook revealed in the interview with Bloomberg.
As Apple beefs up its artificial intelligence (AI) game, the Cupertino-based company knows that one of its best applications would be in autonomous driving systems. “Clearly one purpose of autonomous systems is self driving cars,” Cook added in the interview. “There are others. We sort of see it as the mother of all AI projects.”