Apple is Building An AI Brain For Your Future Car

“We sort of see it as the mother of all AI projects."

6. 13. 17 by Christianna Reedy
The Asahi Shimbun/Getty Images

Apple just had its annual developer’s conference or WWDC on June 5, and as usual, CEO Tim Cook gave a keynote where he announced the tech giant’s latest improvements in its MacOS and iOS systems. But perhaps the greatest of these software developments wasn’t revealed on the WWDC stage. Instead, in an interview with Bloomberg Television, Cook discussed one of Apple’s most intriguing work — the so-called Project Titan, its secret car project.

Well, it isn’t exactly going to be a car just yet — or maybe never? What we do know is that Apple is working on its own autonomous driving software, which Cook revealed in the interview with Bloomberg.

As Apple beefs up its artificial intelligence (AI) game, the Cupertino-based company knows that one of its best applications would be in autonomous driving systems. “Clearly one purpose of autonomous systems is self driving cars,” Cook added in the interview. “There are others. We sort of see it as the mother of all AI projects.”

Cook also mentioned that whatever car Apple is working on right now, it would most probably be an electric one. “I think there is a major disruption looming there. Not only for self-driving cars, but also the electrification piece,” he said.
Apple obviously understands the value of self-driving cars in the near future. By eliminating human error, which causes more than 90 percent of road accidents, autonomous cars could save up to 40,000 lives each year in the U.S. alone.

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