Rental properties make outstanding investments. In fact, if you’re looking to grow wealth and build a comfortable future for yourself and your family, there’s probably no better place to start than the single-family rental market. The only problem is that the traditional method of acquiring and managing rental properties is incredibly difficult and time-consuming. First you have to find a good real estate agent, research the market, arrange financing, and figure out your budget. Then, when all the prep work is done, you have to visit and compare properties, calculate expected yields and returns, make offers, arrange inspections, and navigate the closing process. Finally, once you’ve actually acquired a property, you have to get it ready to rent, market it to suitable tenants, sign a lease, and—last but definitely not least—carry out all the duties of a landlord. In short, if you buy rental property the old-fashioned way, it's a huge hassle, which is why most people just wind up investing their savings in run-of-the-mill portfolios of stocks and bonds. But what if it wasn’t such a hassle to buy rental property? What if there was a way to make every single step of the process easier and more efficient? Those are the questions that led to the creation of Roofstock.

Roofstock is a comprehensive online platform created specifically to make investing in single-family rental properties radically simple and efficient. It uses state-of-the-art AI to curate an online marketplace of income-generating rental properties and gives buyers the high tech tools they need to shop for and purchase them online.

Roofstock was founded by finance, real estate, and technology experts who understood the benefits of investing in the single-family rental market, but who also realized the process of buying, selling, and managing was in desperate need of an upgrade. In 2015, they set out to build a completely new model for investing in single-family real estate—a model that uses the latest technology to remove geographical and logistical barriers to investing in real estate, making it easier for anyone to buy rental property, from anywhere, at any time.

Today, Roofstock isn’t just the best way to buy investment properties online. It might just be the best way to buy investment properties period. But before we get to the specific benefits Roofstock has to offer, we need to talk about why single-family rental properties make such great investments.

Why Single-Family Rentals?


What makes single-family rental (SFR) properties such great investments? It really boils down to four main factors.

The first and most obvious reason to invest in SFRs is that they give you two different ways to make money. First, they generate income every month in the form of rent, which ideally will cover your mortgage and leave you with a little extra cash to stow away for the future. Second, when chosen wisely, SFR investment properties should appreciate in value over time, allowing you to either use that equity to refinance and buy more properties, or just make a nice profit when the time is right to sell.

Second, SFRs as an asset class offer a ton of stability. Studies based on data from the U.S. Census Bureau, S&P 500 returns, and the U.S. Treasury show that investments in the SFR market offer similar returns to the stock market, but with considerably less volatility. And when planning your financial future, minimizing volatility is key.

Third, the SFR market has ups and downs just like the stock market, there is not a strong correlation between the two. That makes them an excellent choice for investors who want to diversify their portfolios with assets that hedge against downturns in the stock market. During the 2008 financial crisis, for example, the stock market crashed and overall home prices took a major hit when the U.S. housing bubble burst. However, SFR rent remained steady throughout the economic downturn, and in some markets it even grew.

Fourth, right now the demand for single-family rental units is at an all-time high. When the pandemic hit last year, and all of a sudden everyone was stuck in their homes all the time, it triggered a significant shift in the real estate market. People who used to be content with small spaces in big cities now wanted room to spread out in houses with backyards and spare bedrooms. However, the increase in demand caused a rise in housing prices that made home ownership unattainable for a lot of people. And with more people wanting bigger homes, but fewer people actually having enough cash for a down payment, the single-family rental market has skyrocketed. Now development companies are building houses specifically for the SFR market. And that’s great news for investors, because it means there are more and better properties to choose from.

Why Buy Rental Property With Roofstock?

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Want to get in on the booming SFR market? Well, you could go the traditional route, hire a real estate agent, and look for properties listed on MLS. But of course, if you do that, you’ll have a very limited selection of properties to choose from. And you will have to go look at each one of them in person. And you will have to do all your own research to figure out how each property would perform as a single-family rental. And once you make a purchase, you’ll be completely on your own. And it might take three to six months before you start making any money.

Alternatively, you could create an account with Roofstock, a 21st century platform that makes buying rental properties as fast and easy as investing in the stock market.

No Geographic Limitations

It’s estimated that 70 percent of all rental properties in the United States are owned by investors who live no more than one hour away. However, this is only because, until now, most investors didn’t have the ability to own properties they couldn’t manage personally. The traditional method of buying real estate requires you to be there in person for just about every step of the process, leaving you with fewer options as a buyer. However, Roofstock eliminates these geographic limitations. Their online marketplace features high quality single-family rental properties located in different markets all across the country, and it allows you to purchase these properties from anywhere in the world. That means you don’t have to settle for rental properties close to where you live. You can invest in the hottest markets and maximize your returns.

Buy Rental Property And Start Making Money Immediately

Though it is by no means impossible, it is very difficult to sell a rental property the old-fashioned way without removing tenants, or waiting until their lease expires. Why? Because all the hoops you have to jump through to sell a property the old-fashioned way—bringing in an agent, making repairs, staging, arranging showings and open houses—are just too difficult when someone is still living in the house you’re trying to sell.

By contrast, one of the best things about the Roofstock marketplace is that every single property has been selected for its ability to generate income. In most cases that means the properties are already occupied by reliable tenants. Thus, when a sale closes and you officially take ownership of a property, you don’t have to spend any time or money to secure a lease. Instead, you start earning money on day one.

Of course, not all properties on the Roofstock marketplace have tenants. However, most vacant properties are certified as “rent-ready” and covered by Roofstock’s industry-leading Lease Up Guarantee. If you purchase a vacant “rent-ready” property on the Roofstock marketplace, Roofstock guarantees you will get a signed lease within 45 days or they will cover rent for up to a year.

Try getting a guarantee like that from your real estate agent.

Shopping Made Easy

When you shop for investment properties the old-fashioned way, you have to rely on your realtor to find homes that meet your criteria. Then you have to go look at each one in person. In short, it takes a lot of time, and a lot of work, and you don’t have a lot of control.

Luckily, Roofstock streamlines the entire process, making it radically efficient. As a prospective buyer, you can create custom searches and filter results based on extremely specific criteria, including things like estimated annual return, total return over the course of five, 10, 20, or 30 years, or expected appreciation. Prospective buyers can also use Roofstock’s built-in calculator to adjust the purchase price, down payment, and expected rent so you understand all their options.

Can’t find a property that meets your exact criteria? No need to worry. New properties are added daily, and you can sign up to receive new listing alerts when properties meet your search parameters.

Advanced Tools And Analytics At Your Fingertips

When you shop for investment properties on MLS, you get very little information that would help you make an informed decision as an investor. However, with Roofstock you get all the analytics, tools, insights, and proprietary data you need to make informed choices right from the comfort of your living room couch.

On the Roofstock marketplace, every single property has undergone the rigorous Roofstock Certification. What does that mean? It means every single listing includes pictures, floor plans, and 3D tours. Every single listing includes a property inspection report, independent valuation, title report, and insurance quotes, saving you the time and hassle of acquiring them yourself. Every single listing contains information about the current lease, tenants, and rent payment history. And every single listing contains a Roofstock Neighborhood Rating, which uses a proprietary algorithm to evaluate the neighborhood-specific risks and benefits of things like school district quality, employment rates, home values, and more.

In addition to all these tools and analytics, every single property listed in the Roofstock marketplace also comes with the revolutionary Roofstock Guarantee. After you complete the purchase of a property, if you are not 100-percent satisfied within 30 days of closing, Roofstock will re-list the property and issue you a refund when the property sells again.

In short, when you shop and buy rental property on Roofstock, you get everything you need to invest with complete confidence. That’s why, to date, Roofstock has completed over $3 billion worth of real estate transactions.

How Buying Works


Buying income properties with Roofstock could not be easier. As with any real estate purchase, the first step is figuring out what you want, and what you can afford. After that, if you’re not paying cash, you’ll need to arrange your financing.

Though pre-approval is not required to buy properties on Roofstock, it is highly recommended because it will strengthen any offers you make and help expedite the entire transaction. That said, whether or not you get pre-approved before shopping, when it comes to financing, Roofstock gives you total flexibility. If you have a mortgage broker or lender you trust and have worked with for years, you are free to arrange your own financing. All you have to do is upload your pre-approval letter via the Roofstock app. However, because Roofstock is a one-stop, full-service platform, you also have the option to apply for financing directly through Roofstock. They have a pool of trusted lending partners that often offer preferred rates to Roofstock users. And of course, one of the advantages of going this route is that, if you have any questions or run into any difficulties, Roofstock has a team of experts ready to assist you.

Once you have set your budget and arranged your financing, simply use Roofstock’s intuitive but powerful search tools to find properties that meet your criteria. When you’ve found a property you like and you’re ready to pull the trigger, there’s no need to call an agent, sign a mountain of paperwork, or fax or email a bunch of attachments. All you do is click the button that says make an offer.

Simply making an offer on Roofstock is free. If your offer is accepted, you will be charged a “market fee” equal to 0.5% of the contract price or $500, whichever is higher. This fee helps cover the costs of certification and underwriting, as well as the other professional support Roofstock provides. And it is the only fee you will pay when you purchase a rental property through Roofstock.

Of course, as you probably know, closing a real estate transaction is a complicated and stressful process involving a lot of deadlines and paperwork. But Roofstock makes that easier, too. This is partly because Roofstock performs the due diligence on properties prior to their listing. However, Roofstock also makes closing easier by providing a team of experts to guide you through escrow and give you all the support you need until the place is officially yours. Typically, the entire process takes just 15 days for cash sales and 30 days for financed sales. That’s about 40-percent faster than the average time it takes to close on a property purchased the old-fashioned way.

Managing Your Property

Being a landlord is not easy, especially if it’s not your full-time job. It takes a lot of time and a lot of knowledge most people just don’t have, which is the number-one reason why more people don’t invest in the SFR market. But Roofstock makes being a landlord easy thanks to their established network of fully vetted and highly skilled property managers.

Of course, if you have purchased a rental property in your area and you want to manage it personally, you are free to do that. However, for anyone who wants to invest in out-of-market properties that offer better returns, or those who simply don’t want the hassle of doing it all themselves, Roofstock’s nationwide network of property management firms is an invaluable asset. These firms have been specially selected for their experience in operating properties as investments, and they have specialized knowledge of their local markets. They can handle all the administrative and operational tasks required, including marketing, leasing, repairs, maintenance, bookkeeping, tax reporting, and tenant relations. That leaves you free to focus on building and optimizing your portfolio instead of interviewing prospective tenants and fixing clogged sinks.

Roofstock has over 85 property managers that have been fully vetted and are monitored for ongoing performance. If you want to make use of their services, simply indicate this to Roofstock’s service and transition team during closing, and they will put you in touch with management companies in your area.

Become A Real Estate Mogul


Ready to move on from a property so you can start expanding your SFR portfolio? Well, Roofstock isn’t just the best place to buy rental property. It’s also the best place to sell it.

Selling Made Easy And Affordable

Why? Because when you list a property on Roofstock’s marketplace, you get access to a global network of investors who want exactly the kind of properties you are selling. You’re not limited to investors in your area, and you don’t have to deal with people who don’t know what they’re doing.

Roofstock also makes selling rental properties more affordable. Because they don’t require showings or open houses, so long as your property meets industry standards, you don’t have to spend as much on staging and upgrades. And because you don’t have to remove tenants or wait until a lease expires to sell, you get to keep collected rent right up until closing.

Then there’s the commission. When you hire a realtor to sell your rental property the old-fashioned way, you’re typically going to pay a six-percent commission, though sometimes you might be able to negotiate them down to five percent. However, when you use Roofstock to sell your rental property, you’re only on the hook for three percent.

Needless to say, all these savings can add up pretty quickly. Suppose you want to sell a SFR property worth $100,000 that brings in $1,200 per month in rent. If you hire a realtor and list the property on MLS, you would most likely lose three months worth of rent while the property is for sale. That’s $3,600. Meanwhile, the average capital expenditure to prepare a property for sale through MLS is two percent. That’s $2,000. And last but not least, there’s the six-percent brokerage commission. That’s $6,000. So, on average, it will cost you about $11,600 to sell a $100,000 rental property when you do it the old-fashioned way. But with Roofstock you only have to worry about the three-percent commission. That means, on a $100,000 rental property, you’re saving $8,600.

Learn The Tricks Of The Trade

Need help figuring out exactly when to sell and when to buy? Worried about making mistakes and flushing your hard-earned money down the proverbial toilet? Roofstock can help you with that, too, with their Roofstock Roofstock Academy training program.

Created by experts who have decades of experience in SFR and have purchased thousands of properties, Roofstock Academy is a hands-on training program that will teach you how to avoid costly mistakes and become a successful real estate investor. Roofstock Academy offers one-on-one coaching, group coaching, private and group chats and forums, and over 50 hours of on-demand lectures covering SFR investment strategies for both beginners and experts alike.

Roofstock Is For Everybody


It used to be difficult and time-consuming to buy rental property. Then Roofstock came along, created a revolutionary online marketplace, and gave investors the tools, information, and expert support they need to buy properties online with total confidence.

In short, they’ve completely changed the game.

Whether you are totally new to the single-family rental market and are looking to buy rental property for the first time, or you have been building your portfolio for years and just want to make it easier, you need to take a look at Roofstock. Signing up with them could very well prove to be the smartest financial decision you’ll ever make.

Futurism fans: To create this content, a non-editorial team worked with an affiliate partner. We may collect a small commission on items purchased through this page. This post does not necessarily reflect the views or the endorsement of the editorial staff.

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