- The new holographic displays are the centerpiece of an ad campaign centered around soccer, with the name "Pass the Love." They feature a spinning soccer ball with the logos of Chips Ahoy, Ritz and Honey Maid.
- In real life, this little video is beamed from a holographic projector sitting on a shelf of Mondelez products onto a translucent screen, so that it looks like the soccer ball is floating and spinning in mid-air, at least when you look at it straight on.
- Mondelez is exploring the idea of creating more holographic ads in the future, though the company has no firms plans to do so at this point.
Holographic Ads Are Now In Supermarkets
6. 28. 15 by Ethan Fox