• The new holographic displays are the centerpiece of an ad campaign centered around soccer, with the name “Pass the Love.” They feature a spinning soccer ball with the logos of Chips Ahoy, Ritz and Honey Maid.
  • In real life, this little video is beamed from a holographic projector sitting on a shelf of Mondelez products onto a translucent screen, so that it looks like the soccer ball is floating and spinning in mid-air, at least when you look at it straight on.
  • Mondelez is exploring the idea of creating more holographic ads in the future, though the company has no firms plans to do so at this point.

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