Look, dating in the 2020s sucks. The apps are bad, people are rude, and the etiquette of it all seems to be evolving at the speed of sound. Yet for all the downsides, there’s nothing that can’t be made 100 times worse with the addition of AI slop.
For better or worse, that’s exactly what Hinge founder Justin McLeod has in mind for his latest dating app, “Overtone.”
First spotted by TechCrunch, McLeod announced an $18 million round of funding on the company’s blog. While that’s a hefty chunk of change for any startup, confidence from venture capitalists isn’t exactly shocking considering the founder’s previous success. What really stands out about the blog, though, is that McLeod used the bulletin to vague-post about his grand vision for a new, AI-integrated dating app.
“Think about the most un-human parts of the dating app experience,” McLeod challenged: “writing personal ads for ourselves, judging each other in a split second based on photos, sorting through thousands of potential partners, and wrangling them through the precarious funnel of like to match to chat to date.”
“None of those steps exist because anyone wanted them,” McLeod’s pitch continues. “They exist because they were the best the technology could do.”
Like many, many startup founders before him, McLeod asserts that Overtone is “not a dating app,” but something different — in this case, a “service.” That may be a distinction without a difference, but it signals a sloppified shift in the founder’s approach.
While details remain scarce, we do know that Overtone is meant to be a “a voice- and audio-forward service, enabled by AI, that provides highly curated introductions.” What that means in practice is difficult to say. Will the app be manipulating voice messages meant for potential lovers? Does it connect people based on the information they give, or on the information generated by AI?
In his blog, McLeod provides few concrete clues as to what Overtone might encompass, though the app he envisions isn’t exactly inspiring.
“We get to know each person deeply, learning about them in their own voice, hearing their own unique story,” McLeod writes. “And we make only the introductions that are worth making, grounded in relationship science and thoughtful reflection. We transparently explain why we believe someone is a great match. And we leave it up to our daters to meet in person and discover chemistry, with guidance along the way.”
So, if you ever saw some AI-generated fruit slop and thought, “how can I integrate this into my dating life?” Overtone might be just the app for you.
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