In Case You Missed It: Facebook’s New Algorithm is Going To Put An End To Clickbait

They won't publish it publicly, just in case someone figures out a loophole.

8. 7. 16 by Arra Dianne Hifarva
TechCrunch
Image by TechCrunch

This is Unbelievable

Every time you open your Facebook account, you are likely bombarded with clickbait articles. For example, this article could have been titled “Facebook is implementing a shocking change. You won’t believe what happens next!” The goal is to provide just enough juicy information to keep the reader wanting more. One thing is for sure, these exaggerated headlines are annoying.

Thankfully Facebook has taken notice. The company will soon be implementing a new anti-clickbait algorithm. Each story in a user’s News Feed  is given a score based on how clickbait-like it sounds. The algorithm acts like a spam filter, sifting through the phrases used and looks for ones similar to those frequently used in clickbait headlines.

Fake clickbait post. Credit: Facebook

Adam Mosseri, VP of Product Management on News Feed, explains that the frequency of clickbait posts also affects the visibility of the posts or referral links of the offenders. The algorithm looks at the domain level aside from the Facebook page level so offenders will not be able to create a page and change URLs and continue spamming again.

Other Companies, Take Note

Facebook is open to sharing how to fight clickbait articles using their algorithm with other companies. However, they refuse to publish it publicly because the creators of those pesky clickbait articles may be able to reverse engineer it and figure out a way around the algorithm.

Advertisement

Facebook already made some anti-clickbait efforts back in 2014, but they were focused on user behavior. As Gigaom explained:

“The algorithm will track the amount of time people spend on an article after they click the link. If they immediately return to Facebook — suggesting that the content of the article wasn’t as compelling as its title promised — then Facebook will devalue that post in the search rankings. The company will also track user engagement with the post — how many people like or comment on a link in the news feed.”

This new anti-clickbait effort is definitely more robust. If it works, this may boost the referral traffic for legitimate publishers, leaving us with the quality content we want to see.


As a Futurism reader, we invite you join the Singularity Global Community, our parent company’s forum to discuss futuristic science & technology with like-minded people from all over the world. It’s free to join, sign up now!

Share This Article

Keep up.
Subscribe to our daily newsletter to keep in touch with the subjects shaping our future.
I understand and agree that registration on or use of this site constitutes agreement to its User Agreement and Privacy Policy

Advertisement

Copyright ©, Singularity Education Group All Rights Reserved. See our User Agreement, Privacy Policy and Cookie Statement. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Futurism. Fonts by Typekit and Monotype.