We have been trying to update our clothing for quite some time now. From clothing that can help us with our work out to something that can change to a new design on command, the concept of “smart clothing” isn’t entirely new. But when the biggest names in tech and fashion come together to sponsor a product, heads inevitably begin to turn.
Google and Levi have come together to unveil a simpler way to interface with technology through Project Jacquard. With conductive yarn, interactive textiles, and embedded electronics, this revolutionary jacket features a Bluetooth system that controls your device through gestures directed at the cufflinks.
Whether it’s changing songs, adjusting the volume, or figuring the best route to your destination — the gesture controls provide the wearer with a simper way to stay connected on the go while no one watching is any the wiser. The inconspicuous design is modeled after Levi’s trucker jacket, the Commuter Trucker, only underscoring the duality of comfort and control for the user. To top it off, the jacket also comes with its own app.
After 18 months of development, the jacquard project has gained some traction. The jacket has impressed many, but there’s no guarantee that it will be a success.
Wearable smart technology has had a difficult debut since google glass. Even today investors look at the apple watch the same anxiety, and it easy to understand why — consumers just don’t see the need for them yet.
However, unlike other forms of wearable technology where hardware takes heavy precedence, project jacquard was made without “blinking” on the jacket — rather, the textiles and intuitive interface is expected to speak for itself.
The smart jacket will release this fall at a retail price of $350.