HGTV
Holiday Selfies

Mall Santas Are Using Gimmicks to Court Instagram Parents

byKristin Houser
12. 20. 19
HGTV

They're hoping parents won't be able to resist the A+ photo ops.

Family Friendly

Every year, parents visit malls so their kids can have their photo taken with Santa (and let the big guy know what they’re hoping to find under their Christmas tree.)

Thanks to online shopping, though, many malls aren’t seeing nearly as much holiday traffic as they used to, prompting some to give their Santa experiences a digital upgrade in the hopes of luring back parents — and their money.

Santa HQ

Macerich is one of the biggest mall operators in the U.S., according to an NBC News report. This year, it’s decided to replace the traditional Santa’s village at 15 of its malls with “Santa HQ 5.0.

This updated North Pole stand-in includes a “Magic Mirror” that uses virtual reality to let visitors see how they’d look in various elf outfits. It also features an “Elf-Ray Vision” station where kids can explore Santa’s observatory using augmented reality.

Advertisement

For the ‘Gram

Many malls are also trying to make their Santa experiences more “Instagrammable,” upping the visual ante in the hopes it’ll draw in parents who can’t resist an A+ photo op.

Some of the Santa villages in malls operated by retail real estate company Simon now include sets designed specifically for Instagram selfies, NBC reported. Meanwhile, parents who opt to pay for photos of their kids with Santa can have the pics sent to them via text to make sharing on social media a snap.

READ MORE: Santa Claus visits are going digital, from ‘elfies’ to augmented reality [NBC News]

More on holiday shopping: Robots Decorate Trees, Perform Carols in Store’s Holiday Display

Advertisement


As a Futurism reader, we invite you join the Singularity Global Community, our parent company’s forum to discuss futuristic science & technology with like-minded people from all over the world. It’s free to join, sign up now!

Share This Article

Copyright ©, Singularity Education Group All Rights Reserved. See our User Agreement, Privacy Policy and Cookie Statement. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Futurism. Fonts by Typekit and Monotype.