They'll have more than 100 days to get this one up and running, though.
The world they grow up in will be far different from the one we navigated.
Elon Musk isn't the only one venturing below Earth's surface.
Walmart, Pepsi, and Anheuser-Busch are among the early adopters.
Here's what they think.
We're inching ever so close to the maiden launch.
The biggest game-changer is the prospect of a pickup truck that doesn't use gasoline or diesel.
The Roadster will be playing David Bowie's "Space Oddity" through its billion-year Mars orbit.
Take a stroll back through 2017 along with Elon Musk.
Musk teased that there are "some cool new software updates coming soon."
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