--- title: "Mark Zuckerberg Looks Like He’s Been Taken Hostage as He Explains Plan for Deploying AI Superintelligence" description: "Meta CEO and founder Mark Zuckerberg is no stranger to bizarre videos. From the infamous clip where he declares his love for \"Sweet Baby Ray's\" barbecue sauce to the time he was recorded taking a Turing test, the tech founder has long found himself in awkward positions on camera. Still, none in recent memory can compare to a new video plugging Meta's so-called Superintelligence AI lab, which sees the newly dripped-out CEO stare directly into the camera — and, perhaps, through our souls — as he preaches the virtues of the advanced AI he's trying very desperately to build. Clocking […]" date: "2025-07-30" modified: "2025-07-30" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/zuckerberg-personal-superintelligence-video" categories: - "Artificial Intelligence" - "Meta" tags: - "llms" - "mark zuckerberg" - "Meta" - "superintelligence" --- # Mark Zuckerberg Looks Like He’s Been Taken Hostage as He Explains Plan for Deploying AI Superintelligence ![A strange-looking Mark Zuckerberg makes the case for so-called "personal superintelligence" while staring directly into the camera.]() *\Image: Mark Zuckerberg via X / Futurism\* Meta CEO and founder Mark Zuckerberg is no stranger to bizarre videos. From the infamous clip where he declares his love for "[Sweet Baby Ray's]()" barbecue sauce to the time he was [recorded taking a Turing test](), the tech founder has long found himself in [awkward positions on camera](). Still, none in recent memory can compare to a new video plugging Meta's so-called [Superintelligence AI lab](), which sees the [newly dripped-out CEO]() stare directly into the camera — and, perhaps, through our souls — as he preaches the virtues of the advanced AI he's [trying very desperately]() to build. Clocking in at two minutes and 22 seconds, the hot air-filled recording posted to Zuckerberg's Facebook page — and also, strikingly, to [Meta's AI account on X]() — sees Zuckerberg make the case for what he calls "personal superintelligence." https://www.twitter.com/AIatMeta/status/1950543458609037550 Defined very loosely both in the video and on a stark-white, [Times New Roman-ed letter]() posted alongside the clip, this supposedly forthcoming technology will, as the millennial billionaire writes, help "achieve your goals, create what you want to see in the world, experience any adventure, be a better friend to those you care about, and grow to become the person you aspire to be." "This vision is different from others in the industry," Zuckerberg continued, "who want to direct AI at automating all of the valuable work." While that may indeed be true, it's unclear from the video and letter how, exactly, the CEO plans to build this personal superintelligence, especially as Meta's current large language models (LLMs) — at least some of which are [built on pirated data]() — [lag behind]() others in the field. Although he doesn't mention it in this clip, Zuckerberg *has* been throwing [shockingly large sums]() of money at [poaching researchers]() from other companies including OpenAI and Google DeepMind to make his rival efforts more legitimate, but there's no telling whether this [late-to-the-game special interest]() will pay any particular dividends. About midway through this video, the Facebook founder claims that the technological revolution has, over the past two centuries, taken humanity from subsistence farming to a global populace focused "more on the pursuits we choose." While it's true that roughly 90 percent of people were, per [popularly-circulated statistics](), engaged in some form of agriculture 200 years ago, it's very much not the case that technology has improved the lives of everyone on Earth — especially as it's become [more and more energy intensive]() and polluting, and exacerbated social stratification to boot. By video's end, one starts to suspect that Zuckerberg may well have used one of his LLMs to actually write the script and its accompanying letter, which are full of pablum and platitudes but light on anything resembling substance. "As profound as the abundance produced by AI may one day be," Zuckerberg writes in one demonstrative excerpt, "an even more meaningful impact on our lives will likely come from everyone having a personal superintelligence that helps you achieve your goals, create what you want to see in the world, experience any adventure, be a better friend to those you care about, and grow to become the person you aspire to be." While we're yet to see whether the Meta CEO manages to actually build some form of superintelligence, there wasn't much in the way of human intellect on display in this clip — which suggests more that Zuckerberg has already [started outsourcing his thinking to AI]() than that he's building something groundbreaking for the future. More on Zuckerberg appearances: [*Interview With Mark Zuckerberg Crashes and Burns as They Can't Get His Audio Working*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()